Automation - Built For You
SmartWire is an automation platform built for modern photo agencies. It brings event planning, photographer management, image editing, metadata and image delivery into one system, helping your team spend less time switching between software and more time doing the work that matters.
Most agencies still rely on several different systems to run their business. Planning is done in one place, editing in another, metadata somewhere else and image delivery through another platform. SmartWire brings those jobs together, helping your team work faster, save money on software and keep everything in one place.
With built-in planning tools, a professional editing system, automatic metadata and fast image delivery, SmartWire gives your agency everything it needs to run day to day. Every SmartWire system is built around your company's needs, so you're not changing the way you work to fit the software—the software is built to fit you.
Whether you're covering grassroots football, the Premier League or breaking news, SmartWire helps your team spend less time on repetitive jobs and more time producing great content. Built by a photo agency for photo agencies, SmartWire is designed to help your business grow through automation that's built around you.
Automated Photo Desk
Cut overheads by £35k+ a year. Our AI-driven desk automates sorting and editing, removing the need for manual oversight.
Built-In Editor
Edit images without leaving SmartWire. Images arrive instantly with metadata applied automatically, reducing the need for third-party editing software.
Event Planning
Integrated booking tools help you manage photographer availability and event assignments without conflicts.
Smart Metadata
Instantly embed IPTC/XMP standards with zero effort. Every file is tagged with precision for global publication.
Instant Delivery
Beat the clock with 5-second image delivery. Outpace the industry average with our secure distribution protocol.
Personalisation
Have your own personalised system. Every SmartWire platform is built around your business and the way you work.
SmartWire In Action
Since February 2026, News Images, a UK-based sports and news photo agency, has trusted SmartWire to power its daily operations. From Planning assignments and managing photographers, to editing images and delivering content, SmartWire has become the platform at the centre of the business.
By automating tasks and bringing essential tools into one platform, SmartWire has saved hours of manual work, allowing the team to focus on covering events and producing high quality content.
Since adopting SmartWire, News Images has successfully delivered more than 25,000 images to clients around the world through the platform, supporting the demands of live sport, breaking news and major events.
SmartWire's built in editing software brings professional editing tools into the same platform, reducing the need for expensive third-party software while keeping every stage of the editing process in one place at no extra cost.
25,500+
IMAGES delivered live